Here are three powerful sales techniques that when adopted on a regular basis, cannot fail to produce high numbers of sales. Sometimes even though something may seem obvious, it becomes much more effective when applied in greater amounts when one person communicates with another.

1. Empathy

“Everybody Needs Somebody to Love” Okay I stole a line from the “Blues Brothers” movie but I couldn’t resist. It may be corny but it’s true. Everybody wants to feel loved and appreciated. We all like to feel that there is someone out there who has our best interests at heart. Demonstrating empathy in sales is really quite easy when you try. I suppose the secret to using empathy more effectively in selling is “to turn it up a notch” or to take it to another level. Use it on every possible occasion possible and more. People are just suckers when it comes to getting preferential treatment. The next time someone is kind to you, observe your feelings and you will notice that you have an irresistible urge to do something in return for this act. Empathy breeds empathy and it’s really that simple. As people we just don’t like being indebted to anyone. We like to keep the score sheet even or we just don’t feel right in some way.

2. Presumption

This is a technique that is particularly useful when it comes to closing the sale. The method is pretty simple but very effective. It all comes down to the subtle language used when the outcome of the sale is already “presumed!”

Let’s say you are selling a car and you want to persuade the customer to make a decision. You could say, “When you’re driving though the traffic you’ll hardly notice the noise outside when you’re listening to those quality speakers” Or “You can get some covers for the leather seats if you’re worried about damaging them” The conversation is all based around the idea that the customer already owns the car in his or her mind. This makes it more difficult to reverse the situation when the prospect is already psychologically enjoying the benefits. The same technique can be used for absolutely anything you’re selling. It can be used in copywriting too to make the situation “real in the mind!” The magic words here are “when” and not “if” and “will” and not “going to.”
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