Here are some low-cost advertising ideas for your housecleaning business:

1. Look for low-cost or free magazines and newspaper advertising. Cities of every size produce magazines and newspapers focused on the local community. These magazines often have lower advertising rates than the largest news publications in your area and can provide a more target customer base. Be careful because not all of these magazines and newspapers are beneficial. Look for the right advertisement to place in the publication. If the newspaper is mostly read by college students then this publication most likely wouldn’t fit your ideal target demographic.

2. Look for opportunities to post advertisements with associations and businesses. Businesses large and small are always looking for discounts for their employees and provide a fantastic opportunity to post your services at a low-cost or even free. Consult locally owned businesses, even locally owned chains, and see if they would allow you to post a cleaning service flyer for their employees. Most business are willing if you offer some discount or package to their employees such as a 3rd or 5th free housecleaning for everyone who works at a particular business if they sign up with you. You might even be able to post a flyer at local schools and school boards run by parents.

3. Try Craigslist. Craigslist is a largely free internet service focused on providing services and services wanted in local areas. Searching through Craigslist can provide you a pretty good idea about the feasibility of posting an advertisement for your company. You can post advertisements in the “services offered” section, or even in the “free” section if you are offering a one-time free cleaning. If you decide Craigslist is going to be a valid option for you, be sure to carefully write your advertisement to include your contact number, email, and name.

4. Look for undercapitalized opportunities to advertise your housecleaning business. If you don’t want to pay for ad space in your local paper or yellow pages, look for yet unclaimed spaces where you can reach a target audience. Taxi’s are a great option for smaller cities, while public city buses are a good option to reach the general public if you want to do individual homes. Some companies have advertising in their restrooms, grocery shopping carts, back of grocery receipts and movie ads.
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